Paris Photo 2025 — P&L Dashboard
Solienne at Booth E12 • Nov 10-14, 2025
Opening in 2 days
Last Updated: November 8, 2025
Total Investment
$50-60K
Eden fronted costs for production + booth
Gross Potential
$120K
60 prints × avg $2,000 price point
Break-Even Point
50%
~$60K gross sales / 30 prints sold
📦 Inventory
Origin Series
Prints Available:
45
Price per Print:
$1,000
Gross Potential:
$45,000
Genesis Portraits
Prints Available:
15
Price per Print:
$5,000
Gross Potential:
$75,000
Total Inventory
Total Prints:
60
Avg Price Point:
$2,000
Gross Potential:
$120,000
💸 Cost Breakdown
Booth + Comms (RX France)
$25,000
Printing + Framing (Tarron + Install)
$15,000
VTV Production (LED Video)
$15,000
Booth Staff (Shailee, Zoey, Eleanor)
$3,000
TOTAL COST RANGE
$50,000 - $60,000
📊 Revenue Scenarios
50% Sell-Through (Break-Even)
Gross Sales:
$60,000
Automata 10% (Model A):
$6,000
Automata 30% After (Model B):
$0
Eden Recovery:
$60,000
NET PROFIT:
$0
75% Sell-Through (Good)
Gross Sales:
$90,000
Automata 10% (Model A):
$9,000
Automata 30% After (Model B):
$9,000
Eden Recovery:
$60,000
NET PROFIT:
$30,000
100% Sell-Through (Excellent)
Gross Sales:
$120,000
Automata 10% (Model A):
$12,000
Automata 30% After (Model B):
$18,000
Eden Recovery:
$60,000
NET PROFIT:
$60,000
Key Notes
Break-Even:
50% sell-through (~$60K) covers Eden's $50-60K investment
Model A:
10% flat off top (Automata share of gross revenue)
Model B:
30% after Eden recoups $60K; remaining profit split 70/30 Eden/Automata
Comparison:
Model A ensures smaller guaranteed payout; Model B scales with profit beyond break-even
Staff Costs:
Booth assistants (Shailee, Zoey, Eleanor) = $25/hr × 8 hrs × 5 days = $3K
Production Notes:
Tarron labor folded into production bucket